Episode #204: Dos-A-Rita

Dos-A-Rita

Welcome to the second in a series of five posts care of Heineken USA via Kayla at The Brand Action Team (connect with her here).

Full Disclosure: I was provided with two (2) of each sample with the exception this one can.

Dos-A-Rita

The Dos-A-Rita comes in a single serving can, half-size of most normal cans.  This new beverage is a blend of Dos Equis Lager with 100% agave nectar and margarita flavors.

Appearance

The appearance is very similar to Dos Equis Lager at first glance, though the carbonation is significantly less and the bubbles that do remain are tiny and run up the side of the glass.  Most likely this can be attributed to the other ingredients in the beverage.

Aroma

Lemon/lime up front, with a hint of some lager essence of biscuitiness.

Taste

The agave nectar’s sweetness hits pretty hard, but is immediately followed up by lime flavor sans acid, followed by lemon, and then a hint of lemon/lime peel.  The advice to serve this on ice would definitely prevent some of the peel taste, providing a more balanced and refreshing taste and finish most likely.  Like the Radler, this would be appropriate pool-side, at the beach, or on the patio.

Mouthfeel

This is more syrupy than the Dos Equis Lager on the mouthfeel as the result of the agave nectar.  The slight carbonation would be enhanced by following the directions of putting it on ice.

Overall

As I stated in my video, the Dos-A-Rita can definitely serve its purpose for those who want the flavor of a margarita without either the effort of mixing one or the alcohol involved.  While the product is definitely not suited for me (or others who do not mind mixing their own cocktails), some might be able take the beverage another step forward and use it as a base for margaritas or other cocktails.  I would like to see larger serving sizes, as this would work better if it came in a larger container for gatherings.

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Dos-A-Rita

Episode #203: Amstel Radler

Amstel Radler

Welcome to the first in a series of five posts care of Heineken USA via Kayla at The Brand Action Team (connect with her here).

Full Disclosure: I was provided with two (2) of each sample with the exception of one of the brands.

Amstel Radler

Unlike other Amstel bottles, the Amstel Radler comes packaged in a green, Heineken-like bottle.  The traditional Radler, a summertime favorite in Germany, is a 1:1 ratio of fruit juice to dry, crisp pilsner.  In this case, the fresh acidity of lemon juice and other natural ingredients are added.  The label also has a code to look up the freshness of the bottle in case you would be concerned.

Appearance

The Radler appears hazy due to the fruit juice mixture, and the color is a few shades darker than straight up lemon juice.  Also due to the juice, the carbonation is very slight with small bubbles that will agitate upon pouring more into one’s glass.  There are some slight legs left on the glass.

Aroma

Lemon juice is all up in front with a hint of sugary sweetness.  I did not detect much traditional pilsner notes except a brief waft of breadiness.

Taste

Lemon sugar sweetness grasps your tastebuds immediately, though a hint of tartness hits the back of your tongue.  The ratio of juice/natural ingredients to pilsner are likely close to 1:1.  I would prefer a little less sweetness, but at 2.0% ABV one could really enjoy this even on a high-double or triple-digit degree day.  Perfect pool-side, at the beach, or on the patio.

Mouthfeel

This is way thinner than your traditional pilsner for the mouthfeel.  There is a syrup-like feel on your palate once you swallow the Radler, and the hint of carbonation makes it fairly dry and quaffable.

Overall

As I stated in my video, the Radler is a good way to transition non-beer drinkers out of their comfort zone.  If a person normally drinks Fuzzy Navels, wine coolers, or sugary fruit cocktails, this would be an excellent alternative.  I believe that the 2.0% ABV makes it even more accessible.  One could even take the beverage another step forward and use it for sangria, punch, or other cocktails.

Amstel Radler